Tag HeuerIn 1869, Edouard Heuer patented the first crown-winding mechanism for pocket watches. In 1889, during the universal Exhibition in Paris, the Heuer company won a silver medal for its collection of pocket chronographs. In 1933, Heuer introduced the “Autavia” , a dashboard timer used for automobiles and aviation (whence its name, from “AUTos” and (AVIAtion”). The companion “Hervue” was a clock that could run for eight days without being wound. In the mid-1940s, Heuer expanded its line of chronographs to include both two and three register models, as well as a three-register chronograph that included a full calendar function(day /date/ month). As the highest development of Heuer’s chronograph, these “triple calendar” chronographs were offered in stainless steel, 14 karat gold and 18 karat gold cases. From the 1950s to 1970, Heuers were popular watches among automobile racers, both professionals and amateurs. Heuer was a leading producer of stopwatches and timing equipment, based on the volume of its sales, so it was only natural that racers, their crews and event sponsors began to wear Heuer’s chronographs. TAG Heuer was formed in 1985 when TAG (Techniques d’Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula 1 cars, acquired Heuer.
New Products For September - Tag Heuer |
