Professor Ferdinand Alexander Porsche, designer of the Porsche 911 and grandson of the Porsche founder, opened the Porsche Design Studio in Stuttgart in 1972, Porsche Design is a design firm who licenses the production of its timepieces. IWC produced Porsche Design watches for several years in the 1990s. The Porsche history has been highlighted by numerous technical discoveries and innovative ideas. Porsche invited most talented an experienced watchmakers and designers and commissioned them with developing of the fundamentally innovative watches. Porsche Design Watches are leading edge watches in terms of, looks, functionality, construction and sheer style. They are contemporary and right up to date in so far as they set trends for others to follow.





