Panerai

Panerai was founded in 1860 in Florence by Giovanni Panerai (1825-1897). It later became the official supplier to the Roval Italian Navy and expanded to building precision instruments. The company is famous for its Radiomir and Luminor watches, notable for their use by Italian commando frogmen. Panerai has four major lines of watches, Historic, Contemporary, Manifattura and Special Editions. Panerai issues Special Editions every year. In 2006 it issued the 1936 California Dial Radiomir special edition, a reissue of the first Panerai model ever presented to the Italian Marina Militare. This model was limited to a run of 1936 units. When the contract between Girard-Perregaux and Ferrari expired a new partnership was signed with Panerai to develop, manufacture and distributes watches under the Ferrari trademark. A New York representative for the watch company has called Panerai the official timekeeper to Ferrari. Panerai watches are amongst the scarcest in the world. In fact, the watch manufacturer can lay claim to being the most elusive watch brand globally-regularly producing fewer watches than the market demands. Retailers only receive a few pieces each per year and it is not uncommon for long customer waiting lists for popular models.