The Bulgaris descend from an ancient family of Greek silversmiths whose activity began in the small village of Epirus, where Sotirio, the founder of the family, made precious objects in silver.During the first decades of the 20th century, the two brothers developed a passionate interest in precious stones and jewels, gradually taking over their father's role.During the 50's Bvlgari moves away from the strict disciplines of the dominant French school to create its own unique style. The 1970's mark the beginning of Bvlgari's international expansion with the opening of their first overseas store in New York, and in Paris, Geneva, and Monte Carlo. On July 17th,1995 the Bvlgari Holding Company S.p.A. is quoted on the Italian Stock Exchange Telematic system and the International SEAQ in London.In the early 1990's, Bvlgari Parfums is established in Switzerland marking the Group's entry in the high-class perfume market.